Eighteen sound announces the acquisition of Ciare’s brand
Eighteen Sound Srl announced the acquisition of the CIARE brand, from Senigallia. The acquisition, with immediate effect, aims to expand the offer of 18 Sound products, expanding access to global markets.
“Our careful evaluation of our current product offer has led us to take this important step, which will allow us to expand it considerably”, observes Giacomo Previ, sales manager. “Eighteen Sound, while maintaining its focus on the professional audio market, will revitalize and strengthen the CIARE brand. It will remain autonomous to continue its legendary 75-year history, serving its customers, maintaining its standards of efficiency and reliability high and constant. ”
The CIARE brand was founded in 1947 and has built over time a customer portfolio and a product catalogue that embraces the professional audio and automotive markets. This brand is synonymous of quality and has always been known as a guarantee of reliability and customer support, to meet its needs.
“The acquisition of the brand is aimed at repositioning the CIARE brand”, says Pierpaolo Marziali, CEO of Eighteen Sound. “It’s the first step into expanding Eighteen Sound’s product offering and its customer portfolio. With the CIARE brand we will be able to use our experience in engineering to expand into the mid-level segment of the sound reinforcement market, in hi-fi and in car audio. ”
Eighteen Sound is a leading company in the production of loudspeakers, equipped with the most advanced equipment for research and production, and it’s based in Reggio Emilia.
